by Scott Klein on May 13, 2011
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“Become A Better Closer?”
As a sales trainer for a dealer group in Metro Atlanta, salespeople constantly ask me how to sell more cars. My answer isn’t the obvious of what many trainers might say which is learning to be a better closer. Sure being a better closer will help you sell more cars, but not the kind of numbers that will really affect your paycheck, and here’s why:
Let’s say for a 30 day period, a salesperson is able to get in front of 50 customers for the month. And let’s say their closing percentage is 20% which is about average for this industry. That represents 10 sales which is also about the average of what car salespeople sell in a month. At a $250-$300 average commission, that represents a $2,500-$3,000 paycheck at the end of the month. [click to continue…]
by Scott Klein on April 30, 2011
“Zero in on a vehicle”
Let’s say you’ve done your preliminary research, and based on your research you’ve decided on purchasing a two year 
old Honda Accord (2009 Accord at the time of this post). You’ve gone online to one of the car sites that list vehicles for sale like www.autotrader.com to see how many are for sale with the equipment that you’re interested in having. Assuming that there are several to choose from (and there are), try and zero in on your top three. [click to continue…]
by Scott Klein on April 28, 2011
“Is Best Price The Same As Best Deal?”
In an earlier article I wrote about getting the “Best Deal” on a used car (Click Here to see that article if you missed it). This article will detail how to get the “Best Price” on a used vehicle. But first keep in mind that the “Best Price” and the “Best Deal” could mean two totally different things to different car buyers. [click to continue…]
As a sales trainer for a dealer group in Metro Atlanta, salespeople constantly ask me how to sell more cars. My answer isn’t the obvious of what many trainers might say which is learning to be a better closer. Sure being a better closer will help you sell more cars, but not the kind of numbers that will really affect your paycheck, and here’s why:
